Maliban Biscuit Manufactories Limited received the Sri Lanka National Quality Award (NQA) in the large scale manufacturing category from the Sri Lanka Standards Institution (SLSI) for the third time and is the first company in the food manufacturing industry to be recognised with such a prestigious award. As Sri Lanka’s premier biscuit manufacturer, Maliban Biscuit Manufactories Limited first won the award in 1996 and again in 2010, which has demonstrated the company’s consistency and commitment to quality.
The NQA is an annual award to recognise Sri Lankan companies for performance excellence. First implemented in 1995, award winners are selected on the criteria used in the Malcolm Baldrige National Quality Awards (MBNQA) of the USA. The objective of the award is to promote awareness in quality as an increasingly important tool in enhancing competitiveness, promote an understanding of the factors contributing to performance excellence, encourage companies to embrace improvement models, recognise organisations which excel in quality management practices, share information on successful performance strategies and benefits derived from implementation of these strategies, and to create a vision of excellence and provide a basis to achieve it at national level.
The Evaluation Process comprises of a desktop evaluation by individual examiners and by a team of examiners, along with a site-visit evaluation by a team. Subsequently, a Review Committee analyses the scores and recommends award recipients to the Panel of Judges, who will select the main award winners, the winners of Merit Certificates and Commendation Certificates.
A prominent and distinguished panel of judges headed by a retired judge of the Supreme Court of Sri Lanka or Court of Appeal execute a careful selection process to choose organisations in the manufacturing, service and healthcare sectors, belonging to large, medium and small scale industries. The panel of judges also include the Chairman –SLSI, Director General – SLSI, Deputy Director General - SLSI, Secretary to the Ministry of Science, Technology and Research, Secretaries of several selected ministries, the President of the Federation of Chamber of Commerce and Industries of Sri Lanka and the Chairman of the Ceylon Chamber of Commerce. Seven major Performance Excellence Evaluation Criteria is used by the panel of judges, which include leadership, strategic, customer, measurement, analysis and knowledge management, the workforce, operations and results.
As one of the few food businesses that have the ISO 22000 certification relating to food safety management systems, Maliban was the first biscuit manufacturer that was awarded the Super Brand status. As a testament to the trust and confidence placed on brand Maliban, the company was bestowed with more honours in 2010/2011 including the Taiki Akimoto 5S Merit Award, the ITQI Super Taste Award by the International Taste and Quality Institute of Brussels for Cream Cracker, Gold Marie and Chocolate Cream biscuits, the CNCI Achievers (Bronze) Award, the NCE Export (Silver) Award, the National Cleaner Production (Silver) Award and the Geo Responsibility Gold Award.
With the NQA, Maliban Biscuit Manufactories Limited has emerged as a role model for best practices, which it intends to share with other organisations. As an assessment of the company’s performance, the most recent award will be a tool to steer future improvement and to upgrade performance at Maliban, a company that has become synonymous with many celebrated brands of biscuits.
The recognition will also help the company to respond more effectively to customer requirements and in the strategic planning process. The national award has reinforced the company’s continued commitment to quality, and as the recipient of the NQA, Maliban will be eligible to use this recognition in its advertising campaigns and publicity programmes, which in turn would enhance its standing in the public domain. The NQA has given Maliban Biscuit Manufactories Limited the impetus to vie for international recognition in quality such as to compete at the Asia Pacific Quality Award.
Sri Lanka’s premier biscuit manufacturer Malian Biscuit Manufactories was placed at the helm of success at the 14th CNCI Achiever Industrial Excellence Awards organized by the Ceylon National Chamber of Industries. The award ceremony took place at the Galadari hotel on the 03rd of September 2015 and was graced by many distinguished guests from industries in manufacturing and service sectors in Sri Lanka.
Maliban emerged victorious, winning the Gold Award of the Manufacturing National Level Extra Large Category for the third consecutive time. This simultaneously entitled the company to win the Crystal Award of the same category awarded for the three-time consecutive gold award winner of the CNCI Achiever Awards. The Crystal Award, considered as a lifetime achievement for a manufacturer at this award ceremony, is considered as the highest fete that is awarded by CNCI. Further, the pioneering biscuit manufacturer was also adjudged the first of the Top 10 manufacturers of the Extra Large Category, another feather in their cap.
Sharing her thoughts on Maliban’s astounding success at the CNCI Achiever Awards, Kumudika Fernando, Managing Director of Maliban Biscuit Manufactories said, ”we are indeed very proud to be recognized as the crystal award winner at the 14th CNCI Awards. This achievement would have not been possible without our Chairman A G R Samaraweera. His guidance and futuristic vision has been an inspiration for our employees to work as one united team. This award is extra special because we celebrated 60th anniversary of the company this year. We are a trusted company among consumers and have always been loyal to them. All of our products meet all parameters set by the company achieving a 100% rate in term of customer satisfaction. These measures have helped Maliban to receive the world recognized FDA certification last year.”
The CNCI Achiever Industrial Excellence Awards is held annually to recognize the operational and manufacturing excellence achieved by local enterprises in the industry, manufacturing and service sectors. It is renowned in the local arena as a benchmark of operational excellence and is highly regarded as one of the greatest fetes a manufacturer could achieve in the local arena. The awards are presented after reviewing the applicants’ performances under a criteria that includes the following aspects; value addition, productivity, employment statistics, welfare and incentives to employees, corporate planning, research and development, quality assurance, environmental and social responsibilities and industrial and occupational health and safety.Sharing her views Warna Fernando, General Manager (Research and Development and Quality Assurance) stated, “We have come a long way to achieve growth in the overall performance of the company by introducing new products, which are new to their categories and have made improvements to the existing products after considering customers’ suggestions and feedback. We maintain and adhere to strict quality control measures in all areas of production and these have resulted in enhancing the overall performance of the company.”
Initiated in 1954 by late Chairman A G Hiniappuhamy, Maliban Biscuit Manufactories has grown from strength to strength in the past 60 years to become one of the leading biscuit manufactories in Sri Lanka. At the core of their success is the meticulous attention to provide the best quality and taste for the nation. Equipped with state-of-the-art manufacturing machinery, equipment, infrastructure and a skilled workforce, Maliban has been able to make strides in the biscuit manufacturing field. As a testament to their excellence they have won many awards in the national and international arena, which include the National Quality Award in 1996 and 2012, Export Gold Award 2011,12 &13 and Global Performance Excellence Award in 2011, 2012 and 2013 to name a few. Furthermore, Maliban is armed with ISO 9001:2008, 14001:2004 and 22000:2005 for quality, environment and food safety management systems respectively.
Maliban has proven that it is in the forefront when it comes to innovation with truly novel products such as Cheese Puff, Spicy Crackers and Sugar Free Biscuits for health conscious individuals. Packed with nourishment, Maliban is known throughout the island for its quality and by achieving the Gold award as well as being placed at the helm amongst the Top 10 companies of Sri Lanka in the CNCI Achievers Awards 2015, Maliban has been able to further establish its excellence.